PRECISION STRATEGY.
MEASURABLE EXECUTION.
MOYKA CONSULTS engineers revenue growth for ambitious companies across Saudi Arabia, Pakistan, and the GCC — turning strategic ambition into forecastable, executed results.
BUILT TO CLOSE THE EXECUTION GAP
Across the GCC and South Asia, ambitious companies have strategic vision but lack disciplined, street-level commercial execution. MOYKA CONSULTS is an independent advisory practice founded to close that gap.
We pair executive-grade strategy with hands-on delivery — engineering high-yield sales channels and turnarounds for technical and enterprise operations, headquartered in Riyadh with active engagements across Saudi Arabia and Pakistan.
“We measure success in client EBITDA and long-term relationships — not invoice count.”
THREE PILLARS, ONE GROWTH ENGINE
Sales, marketing, and business development — engineered to work together, not in isolation.
Sales Consulting
Building disciplined, forecastable revenue engines.
Marketing Consulting
Positioning and demand generation that earn attention.
Business Development
Expanding reach through partnerships and new markets.
A CONTINUOUS GROWTH LOOP
A documented, repeatable methodology — growth is never treated as a one-time project.
Discover
Understand the business, market, and current commercial reality.
Analyze
Diagnose gaps in sales, marketing, and BD performance with data.
Strategize
Design the growth strategy, frameworks, and priority roadmap.
Implement
Execute hands-on — playbooks, coaching, systems, and process.
Measure
Track KPIs against baseline to quantify commercial impact.
Optimize
Refine continuously based on performance data and market shifts.
EXECUTIVE STRATEGY. STREET-LEVEL EXECUTION.
What sets our approach apart from a typical advisory engagement.
Practitioner-Led
20+ years of direct P&L and commercial leadership — not consulting theory.
Data-Backed, Always
Every recommendation anchored in revenue, ROI, and margin metrics.
Hands-On Through Delivery
We stay engaged through implementation, not just recommendations.
Cross-Functional by Design
Sales, marketing, and BD engineered together, not siloed workstreams.
Regional & Global Fluency
Direct commercial experience across 9 countries and counting.
Founder-Direct Engagement
Clients work directly with the practice lead — no hand-offs.
FOUNDER & CHIEF EXECUTIVE OFFICER
Upload Photo
Muhammad Obaid Yar Khan Afridi
A senior commercial strategy executive with 20+ years leading sales, business development, and strategic partnerships across telecom, IoT, and enterprise technology. Managed multi-million dollar budgets and high-yield revenue channels for organizations including Virgin Mobile KSA, Mobily, Etisalat, and Nestlé — now channeled into MOYKA CONSULTS’ advisory practice.
Direct & Logical
No fluff — every recommendation earns its place through argument and evidence.
Quantitative
Revenue, ROI, and margin metrics anchor every engagement.
Authoritative
Grounded in two decades of P&L accountability.
Markets & regions of direct commercial execution
MOYKA CONSULTS actively delivers engagements in Saudi Arabia and Pakistan today, with remote-first capacity across the broader GCC.
Pakistan
UAE
Saudi Arabia
USA
Europe
Russia
China
Oman
KuwaitBRANDS THE FOUNDER HAS WORKED WITH
Organizations and brands the founder has led commercial operations for or partnered with throughout his career. Click any tile to add one logo, or add several at once below.
LET’S ENGINEER YOUR
NEXT GROWTH CHAPTER
Whether it's a diagnostic sprint or a full commercial turnaround — start with a direct conversation.